Education Based Marketing

We are a society of information junkies. We thirst for information every single day. When we consider our own buying habits, where do we go? If it is a big item we might go to Consumer Reports or search for information online. We will certainly go to Google or Yahoo and search for whatever it is we want.

One of the very best examples of "Education Based Marketing" is seen at http://www.askthebuilder.com . That web site is packed full of information on the how to's of home improvement. People gravitate to vendors who supply the greatest amount of information.

A Simple Example:

If we were going to buy a pizza and we were standing right in front of two identical pizzerias, side by side, and one of them had a big sign in the window that read: "FREE Pizza Recipe Book," which one we would walk into first? We would probably all be interested in what ingredients are in the pizza and how the pizza is made.

What comes into play here? First of all we probably would never see two pizzerias side by side and we will more than likely NEVER see a pizzeria owner "divulge any secrets." The fact is, not very many people are going to ever try and make a pizza at home and it will certainly never taste the same as it does when you buy if from your favorite pizza vendor. The pizza vendor could have a business card with his web site address taped to the box with instructions on how to claim your free "Pizza Recipe Ebook." Of course there are "More Coupons" inside the ebook.

Many restaurant owners do not have much time to spend online. If the owner just had a printed recipe every week, (with his next week's coupon on the other side) he would create a customer loyalty and a following. All of his customers would look forward to the next recipe and would have to come into the restaurant to get it.

Most of us that have an e-mail address have bought something online or subscribed to an e-mail invitation for "specials" that the vendor offers. When we get their e-mail, all it includes is the items that they are selling and often times it is quickly deleted. If we were to buy something from the local craft store and they asked for our e-mail address and said: "We will be happy to send you the free" how to project of the month, "along with some coupons. up? Most likely we would if we had an interest in crafts. Of course that e-mail is going to include the "Special of the Month!" We might just head right back to the craft store to grab the new set of paint brushes that are on sale.

Yes, we are playing in the digital age. That brings up the power of educational ebook marketing. Ebooks are being made all the time and distributed freely all over the Internet. Along with the free information is an opportunity to purchase the vendor's products or services. Ebooks are easy to make or easy to have made for you. A simple example of ebook marketing is seen at: http://www.investigate.net The vendor gives away a free ebook that is useful for locating unclaimed funds held by the states. In it, there is an opportunity to buy unlimited access to public databases. Someone who uses the ebook can access it over and over without ever buying a thing. However, if that customer ever needs to find someone or find some secret public record, where are they going to go?

The salesman or woman who sells to business owners can be a welcome sight if he or she always shows up armed with some written information or "little known secret" about that particular owner's business or industry. That information is always given freely without any expectation of a sale resulting from it. In addition, if the salesman or woman took the time to send a one page piece of mail to all of his customers every month with the "Idea of ​​the Month" on how to increase sales, (along with a business card) who do you think the business owner would want to buy from?

The mission is simple. Educate your customer every chance you get. Provide the most valuable information you can to your customers. Continue to educate your customer the best way you know how and you will develop a customer loyalty that is worth its weight in gold.

4 Ways to Lose Weight Before and during the Holidays

Here are 4 tips if you are trying to lose weight before or during the holidays.

When the holidays are approaching, you might be worried about how much weight you might gain. Perhaps you started a diet during the summer and are doing well, but now the trips and big holiday dinners are causing concern. Or you lost weight in the spring and now all those July 4th and summer barbecues are looming. Do not worry! You can still lose or maintain your weight through any holiday season.

Drink Only Water

One of the best ways you can lose weight and continue losing even through the holidays is by drinking more water. The majority of what you drink on a daily basis should be water. We have all heard the 8 cup of water a day rule, right? Another recommendation is to drink half your weight in ounces of water each day. Also try to drink a glass of water before and after any other type of drink. So if you are at a holiday party and want a glass of champagne, drink a full glass of water beforehand. You are not allowed another glass of champagne or wine until you have another glass of water. This helps to limit how much alcohol you end up drinking.

Indulge, But Not Too Much

The problem with wanting to indulge during the holidays is that you feel left out if you can not have trees. If you keep denying yourself too much, you might find yourself on Christmas Eve, (or New Year's Eve, or Labor Day weekend), eating everything in sight because you went without for so long. A good way to remedy this is by letting yourself taste everything, but not over-indulging. If you are at Thanksgiving dinner, have a small small portion of each food item, but not a full portion.

Remove 1/3 of Your Meals Immediately

When you are eating out for the holidays, this is another time when you might indulge a little too much. This can make it really hard to lose weight. If you decide to order something that is not as light and fit as it could be, separate your meal immediately. Ask for a to-go container when your food is served. Then take 1/3 of the meal and place it in the container. This decreases how much you end up eating. It also lets the meal last longer.

Top Food With Salsa

Instead of putting cheese, sour cream, or guacamole on top of your food, consider adding some salsa. This adds a lot of seasonings and is extremely low in fat and calories. The majority of salsa is just tomatoes, jalapenos and onions, so there is not much to it.

Dreams About Demons – The Meaning of Dream Warnings

When you see demons in your dreams, this means that the unconscious mind that produces them is sending you many warnings. The demons represent people who are cruel and immoral, and will ruin your life.

You are probably going to feel afraid and irritated with your bad dreams; however, their role is therapeutic. They are in fact opening your eyes, and helping you see hidden dangers that are threatening your life and happiness.

Your dreams show you the bitter truth as it is, so that you may avoid falling into traps, and so that you may prevent all mental illnesses.

The demons you are seeing in your dreams could be unfair business partners, people who will betray you when you have an amorous relationship with them, or people who envy you and want to steal all the privileges you have in life.

Be very cautious when you see demons in your dreams and think carefully before acting.

If you had the intention to get married to someone or to open a store with a business partner for example, you had better give up after seeing a demon in a dream.

You may also see demons in your dreams that will be representing negative parts of your own personality, and not other people of your social environment. In this case they will appear mainly like aliens that came from another planet, or strange human beings that have no blood.

Images where demon faces are seen in dreams represent other people. When they appear somewhat camouflaged they are a part of your own personality.

In any case, you can be protected if you learn the dream language and you translate all your dreams according to the scientific method of dream interpretation, which works like free psychotherapy. The wise unconscious mind that produces your dreams is a natural doctor that keeps trying to protect your mental health through dream messages.

This protection works either because the wild side of your own conscience is constantly trying to destroy your human conscience through absurdity, or you have many enemies in your daily reality.

In order to save your mental health, the unconscious mind has to give you information not only about your psychical world, but also about what is happening in the outside world where you live, because too many dangers are constantly threatening your mental health.

When you care about your dreams, writing them down regularly, and translating them according to the scientific method, you’ll discover that the unconscious mind is a very wise counselor and psychologist. By following its guidance, you will get rid of all dangers and nightmares, while learning how to live peacefully and happily for life.

Christina Sponias continued Carl Jung’s research into the human psyche, discovering the cure for all mental illnesses, and simplifying the scientific method of dream interpretation that teaches you how to exactly translate the meaning of your dreams, so that you can find health, wisdom and happiness.

Hard Thick Toenails Treatment – Prevention and Causes

Thick toenails are often the result of a toenail fungus. In some cases however toenails can thicken due to wearing tight shoes.

Some of the symptoms of toenail fungus include thickening of the nail, discoloration of the nail, brittleness resulting in crumbling, fogging of the nail, and spots. You may also smell a slight stench coming from under the nail. Often but not always you may feel a slight pain while putting weight on the infected toe.

Causes

Fungus can be caused by a few different things. Its important to understand the causes of toenail fungal infection in order to prevent it from coming back.

Moist public areas such as public pools, gyms, and locker rooms are the perfect breeding ground for fungus and can easily be spread. Make sure you always wear sandals around these places whenever possible. This will significantly reduce your risks.

Also important is to always make sure your shoes have dried out since your last use. Never wear sweaty sneakers left from yesterday. Equally important in preventing thickening of the nails and toenail fungus is making sure your shoes aren’t too tight fitting. Try to wear moisture absorbent socks. This will take moisture of the toes and decrease risks.

Treatments

In addition to taking good preventative measures you’ll need a remedy to treat your current fungus. Most treatments by themselves are ineffective. Prescription drugs that are ingested are dangerous and should be avoided. Not only do they attempt to treat your fungus but they also do serious damage to your liver and kidneys. In extreme cases this can result in liver failure resulting in death.

The best method I found for treating toenail fungus was by soaking my nails in hot water and then gently removing a thin layer of my infected nail with a file. I then applied a white vinegar and dark beer soak for about 30 minutes per treatment twice a day. After this I applied a natural treatment.